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32% 822 votes
68% 1723 votes
2545 people voted
Whether or not I can test the product before purchase 546 votes

Whether or not I can test the product before purchase
21%
The brand’s reputation 860 votes

The brand’s reputation
33%
Advice/recommendations from a beauty blogger 354 votes

Advice/recommendations from a beauty blogger
13%
Advice/recommendations from friends or family 562 votes

Advice/recommendations from friends or family
22%
The product’s use of natural ingredients 536 votes

The product’s use of natural ingredients
21%
Visually attractive packaging 201 votes

Visually attractive packaging
7%
Price/affordability 1236 votes

Price/affordability
48%
The product’s luxury status 94 votes

The product’s luxury status
3%
The cult status/following of the product 54 votes

The cult status/following of the product
2%
The sustainability/eco-friendliness of the product and its packaging 319 votes

The sustainability/eco-friendliness of the product and its packaging
12%
Other 108 votes

Other
4%
I don’t buy beauty or grooming products 300 votes

I don’t buy beauty or grooming products
11%
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