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brionyjae

  1 month ago

Should NZ apparel stores introduce more diverse mannequins?

A Nike store in the UK have introduced plus-sized and para-sport mannequins in their stores earlier this month, in order to be inclusive and showcase diversity. Unfortunately, not everyone has been so supportive of the idea. A column called "Obese mannequins are selling women a dangerous lie" by English journalist Tanya Gold, for the Telegraph, reads: "The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement." People on twitter have also complained that the plus-sized mannequins promote the idea that it's okay to be an "unhealthy" weight.

Kiwi experts, however, are much more supportive of these diverse mannequins, with ABC Nutrition dietitian and director Angela Berrill saying that "People come in all shapes and sizes and therefore mannequins and all advertising materials should reflect our diversity. A person's body shape or size is not a reflection of their health - a person in a bigger body can be healthy, just as someone in a smaller body can be unhealthy."

I personally don't understand why people are so offended by diverse mannequins. Nike sells plus-sized clothing, so why shouldn't those clothes be displayed on a plus-sized mannequin? People with bigger body shapes - and people with physical disabilities - exercise too. I applaud Nike for challenging social norms, and hope that stores in NZ do the same. It's 2019 - it's time that advertising actually reflected the diverse world we live in, instead of just catering to a small, select group of society.
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Hefter

  24 days ago
they should be based on the garment and the ideal body type for said garment. perhaps a petit, mid-size, and plus-size mannequin to generally cater for people of different sizes Reply
0 comments

dmatenga55

  24 days ago
I like these. I’m more likely to buy something I know wont look awful. These weights are hardly obese anyway. Some people are born with these kinda genes Reply
0 comments

teddy.nz

  30 days ago
Yes! 100%. All bodies are different let's celebrate that! Reply
1 comments

stace3313

  1 month ago
Yes Reply
0 comments

Cheshire_Cat29

  1 month ago
I also think its a good thing and see nothing wrong with it. Reply
0 comments

georgeg17

  1 month ago
To me, it really depends on the type of product that they are selling and the size of that product. Reply
0 comments

kazzba007

  1 month ago
Maybe a fat mannequin with a burger in one hand and a soft drink in the other is more appropriate that’s probably how you get fat and a little exercise isn’t going to cure that, nor is some flashy training gear. But nah that isn’t going to sell clothes and that’s all this is about selling clothes. Reply
0 comments

b_mejorada

  1 month ago
Its really good idea Reply
0 comments

keagraphics

  1 month ago
Again PC going mad! Appeasing the minorities, Get over it for f__k sake. Reply
0 comments

suemills53

  1 month ago
Go for it, Nike! I wonder if the people complaining realise there are actually some other issues more worthy of their attention? Reply
0 comments
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