I saw the new Hovis advert the other day and I think it is one of the nicest adverts ever. At 122 seconds long which is a second for every year the Hovis brand has existed it is one of the longest adverts ever recorded.The advert charts twelve decades of British History and show a little boy running past these landmarks clutching a loaf of Hovis bread. He passes scenes from the wreckage from the bombings during the second world war, the celebrations of winning the world cup in 1966, to the millenium celebrations.