I would like to know more about exactly what draws people to branded products. I myself am not one to choose brand over price, especially when it comes to clothing. Is it because people feel left out if they are not using the same products as everyone else? Or maybe they'd be too embarrassed to use the cheaper version of the product, even if it did the exact same job as the branded product. I'd like to know what brands hold a high status in your mind, and what brands completely repel you. Which brands do you buy just because that's what your family bought when you lived at home? Please let me know your opinion.

A Brand-New Way Of Looking At Your Life

Like a product brand, your Life Brand carries a guarantee or a promise of inherent value. The brands that endure are those that keep their promise and build upon it. Your Life Brand’s promise is contained in your special blend of talents, skills, knowledge, and other personal characteristics that give you value in the world.

Think for a minute about the people who you appreciate most in your work, your relationships, and within organizations or groups you belong to. They are people who deliver something you value, aren’t they? They have skills, knowledge, or personal characteristics that add to the quality of your life. Their “brands” or reputations carry a promise.